Tuesday, March 20, 2007

Create your logo

Logo design is a great knowledge base to have, in that newspapers are becoming more visual by adding elements like story tags, or photo illustrations that draw attention to particular stories.

This article
offers a step-by-step guide to creating your own logo that will fit the needs of your specific newspaper or magazine.

This artist designs logos for commerical businesses, but if you look at the design of newspapers such as the Chicago Tribune, The Virginian-Pilot, USA Today, or the Hartford Courant, you will see that they use small logos to promote story series and steady weekly features or columns.

This visual element, though small, can draw the reader to your particular story, and also serves as a way for the reader to identify the type of story easily in the future.

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